From March 7-8, Wellhope held its 2025 Annual HR Manager Meeting at its headquarters in Shenyang, attended by Chairman Jin Weidong, President Qiu Jiahui, Chief HR Officer Zhao Wenxin, as well as HRDs and key HR personnel from various regional divisions. Some vice presidents of functional and business units and part of the management team also participated remotely. The meeting, themed “Business-Centric, Professional Excellence, Rigorous Evaluation, and Supporting Operations”, focused on the Company’s business development, and aimed to drive efficiency improvements through the deep integration of business scenarios, thus providing solid support for the realization of Wellhope's 2025 operational goals.

At the meeting, HRDs from each regional division presented their work reports for 2024 and shared their insights on how to overcome challenges in human resource management. By aligning HR strategies with regional business characteristics, they demonstrated the results achieved in improving organizational effectiveness and outlined plans to support regional business strategies. This provided a strategic foundation for further discussions on how HR can better support business growth.

Next, the COEs from the Performance and Rewards, Culture, Training, Recruitment and Employee Relations modules at headquarters presented their work reports. Through strategic decoding, tool demonstrations and case reviews, they provided a panoramic view of HR management in 2025, effectively promoting alignment between business and HR strategies.

In the special exchange sessions, topics such as "Incentive Programs for Key Account Marketing", "Training and Fight Integration: Pig Farm Training Camp and Production SOP Implementation" and "Key and Talent Pipeline Recruitment: Practical and Collaborative Recruitment Methodologies" sparked lively discussions among the participants. Participants actively exchanged experiences and ideas. Sessions on "Labor Dispute Case Analysis and Risk Prevention" and "Integrating Business to Support Operations" further enhanced the practical capabilities of HR. In the special forum on "Optimizing Incentive Mechanisms to Support Operations", several HRBPs engaged in in-depth discussions on incentive mechanisms, providing valuable insights for the Company's operational development.

At the main HR report session, Chief HR Officer Zhao Wenxin delivered the report entitled "Business-Centric, Professional Excellence, Rigorous Evaluation and Supporting Operations - HR Planning and Work Deployment for 2025". She summarized the Group's HR work for 2024 and outlined the strategic direction for the coming year, setting clear work priorities.

President Qiu Jiahui made an important speech, emphasizing the need for HR management to focus on the "Four Forces" in the face of industry changes and competitive challenges: 1) Strengthen learning capabilities to stay abreast of policies, technologies and management trends; 2) Improve execution capabilities by adopting military management practices and building an efficient execution system within an open corporate culture; 3) Develop sustainability through process optimization and system upgrades; 4) Enhance competitiveness through technological innovation, product improvement and field management to increase production efficiency. Acknowledging the HR team's breakthroughs in theoretical discussion, practical implementation and meeting innovation, he urged everyone to base their efforts on learning, focus on execution and prioritize sustainability and competitiveness to promote high-quality corporate development and achieve a win-win scenario for both individual and corporate value.

In his speech, Chairman Jin Weidong set out a framework for HR work centered on "Trust-Driven Development". By fostering trust through cultural design, institutional guarantees, leadership development and talent sharing mechanisms, trust becomes the core competitive advantage of the organization. Wellhope's practice has shown that trust is not just a moral aspiration, but the cornerstone of sustainable business growth.

All participants expressed their commitment to use this conference as a starting point to adhere to the concept of "business demand-driven" value creation, to enhance professional effectiveness through excellence, to ensure strategic implementation through rigorous evaluation, and to continuously align HR work with business development to contribute to the operational goals of 2025.