The 2024 Government Work Report reaffirmed the country's commitment to strengthening work related to agriculture, rural areas, and farmers, emphasizing the need for sustained and practical efforts to advance rural revitalization. This agenda remains a cornerstone of China's strategy to build a strong agricultural sector.

As a leading enterprise in agricultural industrialization, Wellhope actively participates in industry-based poverty alleviation initiatives to support national efforts in consolidating poverty alleviation achievements and promoting rural revitalization. Wellhope has leveraged its expertise and scale to advance rural development, improve agricultural productivity, and increase farmer incomes. Its subsidiaries including Pingyuan Wellhope Food Processing Company, Dalian Heyuan Animal Husbandry Company, Wafangdian Huinong Poultry Company, Daqing Wellhope Food Company, and Hebei Taihang Wellhope Food Company worked with local governments to implement programs that provided employment opportunities for low-income households and encouraged their participation in broiler farming. Through a profit-sharing mechanism, participating households earned additional income, with total dividends disbursed under these programs amounting to RMB 11.56 million in 2024.