Broiler Integration

Broiler Integration Business

Wellhope's broiler integration business owns more than 90 holding and associated entities, which are mainly located in the provinces of Liaoning, Hebei, Henan, Jilin and Shandong, etc.
The business value chain, with three business sectors in terms of broiler raising, meat processing and further processing, contains all parts in the industrial chain, including breeders raising, day old chick hatching, feed production, commercial broiler rearing, slaughtering and processing of raw meat, further processing of prepared and cooked food.
Based on the number of broilers slaughtered by holding and associated factories, Wellhope and its partners have become one of the leading suppliers of broiler products nationwide, which accounts for 10% of domestic market share.

Integration Chain

Broiler Raising Sector

Raw Meat Processing Sector

Wellhope raises broiler by self-invested farms and contract (out-sourcing) farms under the pattern of unifying site selection and planning, unifying construction standards, unifying day old chick supply, unifying disease prevention, unifying feed supply, unifying drug supply, unifying technological guidance, unifying testing, unifying slaughtering and processing.
Guided by scientific raising standards, all the farms apply three-tier cage system and automate all the processes from feed intake, water temperature to moisture control, etc. Meanwhile, these farms combine crop planting with animal raising to reduce manure pollution and promote resource recycling.
The weight of Wellhope's commercial broiler has reached over 3.0 kg with average livability of over 96% and European Performance Index surpassed 415, which have gained recognitions from contract farms.

Wellhope has invested 16 holding and associated slaughtering and processing factories
Annual slaughter capacity of 1.1 billion birds, with plans to reach 1.5 billion
Being equipped with domestically state-of-the-art production lines
Strictly implementing all-in and all-out inspection and drug residue
The killing-out percentage and per capita slaughtering efficiency standing out among companies with similar scale

Broiler Raising Sector

Wellhope raises broiler by self-invested farms and contract(out-sourcing) farms under the pattern of unifying site selection and planning, unifying construction standards, unifying day old chick supply, unifying disease prevention, unifying feed supply, unifying drug supply, unifying technological guidance, unifying testing, unifying slaughtering and processing.
Guided by scientific raising standards, all the farms apply three-tier cage system and automate all the processes from feed intake, water temperature to moisture control, etc. Meanwhile, these farms combine crop planting with animal raising to reduce manure pollution and promote resource recycling.
The weight of Wellhope's commercial broiler has reached over 3.0 kg with average livability of over 96% and European Performance Index surpassed 415, which have gained recognitions from contract farms. In 2023, Wellhope and its partners totally raised 421 million of broilers.

Raw Meat Processing Sector

Wellhope has invested 15 holding and associated slaughtering and processing factories
Annual slaughtering capability reaches 1100 million
Being equipped with domestically state-of-the-art production lines
Strictly implementing all-in and all-out inspection and drug residue
The killing-out percentage and per capita slaughtering efficiency standing out among companies with similar scale

Clients

Wellhope's broiler parts products have entered the supply chain of Shineway Group, Jinluo Group, Yurun Group, China's McDonalds and KFC, Yoshinoya, Wallace, Dili Fresh Food, Yonghui Superstores, RT-MART, food service companies and other local fresh food markets, etc. In the meantime, the broiler products have also been sold to the regions of Hong Kong and Macao, and exported to Japan, Korea, Mongolia, the Middle East, the Caribbean, and other countries and regions.

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