China Brand Building Promotion Association, China Asset Appraisal Association and Xinhua News Agency National Brand Project Office jointly released the 2022 China Brand Value Evaluation Information in Beijing on September 5. With a brand value of RMB 5.57 billion and a brand strength of 814, Wellhope was ranked 6th in the food processing and manufacturing industry. Compared with former appraisal result of 2020, the brand value of Wellhope increased by 97%.

The brand value evaluation examines the quality of products and food safety, innovation ability, service ability, market development ability, brand management ability and other indicators of an enterprise. Since the establishment in 1995, the seven founders, led by Chairman Jin Weidong, have set the ambition of revitalizing the national feed industry and forging a brand-new Chinese feed brand. After 27 years of hard work, the brand Wellhope has been well recognized by employees, customers and partners, etc. In the future, Wellhope will continue to advance towards the goal of becoming the world's top enterprise across agriculture, animal husbandry.